What’s in a Name
May 9th, 2008 by Lauren
I have been finding recently that candidates are getting bent out of shape and turning down positions because of a “title discrepancy”. I understand that one aspect of career progress is moving up the ranks. However, if you have the option to be an ACD at a shop that produces low-budget dairy ads or a Sr. Copywriter at a shop that generates conceptual work on a national level I would think that the choice would be obvious. It seems I have been foiled again. Time and time again I see people choose title over work quality which will inevitably stifle their career because portfolios are what’s worth money not just “time served” in the industry. Now, I’m not advocating humbling yourself from a Creative Director to an Intern. Goodness no. I’m just saying if the pay is there and the work is awesome then what on earth is the problem? If it helps I’ll give you a special name. How does ECD of Douche-baggery sound? Oh, do you think that’s weird or inappropriate? Well, I think it’s weird that you won’t take a job because of semantics. I had a guy tell me once that he couldn’t take the senior level position because his old Art Director partner was already at an ACD level, so he needed at least an ACD role. Said individual, mind you, had just been laid off and there were no ACD positions open in his geographical area. And I was thinking, “Really? You would rather chance not having a job and then running into him your first day working McDonald’s Drive Thru abashedly adorned with a hair net?” Yeah, that won’t be awkward. He’ll also probably order the triple decker with extra meat and casually roll up to the window with your girlfriend on his arm. Do you see how quickly not taking a job because of a title discrepancy can quickly spiral out of control? It’s a dangerous game people. Of course, I am not suggesting that you should be willing to take a creative, salary, and title hit all at the same time. What I am saying is that if you get offered a position where the work is conceptual and the salary is above your current income then get off the title thing already. You are going to miss out on a lot of great positions because of your ego-centric tunnel vision. Advertising is about THE WORK and everything else is secondary.
Technorati Tags: candidates, moving up the ranks, ACD, Sr. Copywriter, Creative Director, Art Director, get off the title thing, Advertising
Finding out WHO is interviewing you is just as important as trying to guess the questions and know all trivia about the agency in question. Not only is it important to have the full name of your interviewer, thanks to Linked In, you can also have their resume, bio and details of their college and professional experience in most cases. But there’s more – being interviewed by an HR professional is far different than being analyzed by a Chief Creative Officer. It comes down to being interviewed by a Leader vs. being interviewed by a Manager. The angle from which you sell yourself should be customized to the different characteristics and styles of your interviewer – HR vs. Creative Director. I have seen candidates approach an initial “phone screen” with an HR Director as though they were trying to impress their future boss. This is the wrong approach – the HR Director is skilled at screening people and may not know everything about Flash Developing and CSS…an important fact to keep in mind if you’re an interactive designer. To read more in depth on managers and leaders,
You would be surprised at what a difference it makes when you are ruthlessly, passionately and energetically chasing down your dream job. As a Creative Recruiter, I have seen several candidates have great success because they cared enough to follow up and follow through. They were happy to endure multiple phone interviews, technology expertise questioning, additional references and even happy to plan their own travel in order to have the opportunity to “wow” someone face to face. I’ve seen some very talented folks who just didn’t follow through with this type of energy and rather, demanded that I do the work for them. I am a recruiter, so in all honesty, I will do anything I can to help move someone into a job, but as a 3rd party, I can’t do the impressing and diligent work for you. My advice: find that happy medium between stalking and lacking ambition and go for it. This is how you will land your dream job. Be patient, be willing and be humble.


Phone interviews are often a first step in the hiring process. Just because you can technically conduct this interview in the nude doesn’t mean that you shouldn’t be prepared. They are going to ask you important questions that will determine if they would like to see you in-person. It’s not the same as the daily phone call you may have with your mother either. They don’t want to hear about your car troubles and your resulting vendetta against the car company. Unbridled rage isn’t something agencies look for in their employees. You should be able to articulately express why you want to work at that agency and what you bring to the table as a professional. Questions like: Which agency is this for again? And, Do you require a random drug test? Are unacceptable. Also, watch the intonation in your voice. Apathy is not attractive. Ben Stein, case and point. Be energetic and personable. And if you’re not feeling exceptionally jovial that day, well, fake it. Think of this as a shinning moment where you tap into your acting skills. You pull it off and I’ll give you a standing ovation. If I can round up a few more people I’ll even get a wave going. Though I’m not making any promises on this one unless your performance is Oscar worthy and they hire you via the phone.
Whether you’re a freelancer, gainfully employed, or on the job hunt, this should be your mantra. This country is heading perilously fast to recession mode and you need to be especially prepared if you’re working with clients that are going to be most hit (Detroit is not rockin’ it with auto; homebuilders nationally, not so much). I’m no economist but I have spoken with a lot of candidates that have found a new acronym within their agency acronym (RIF—reduction in force) and if you find a pink slip in your cubby, you want to make darn sure you’ve got it together now.We recruiters prefer the minibook in a PDF but you’re the creative one so do it where it feels comfortable. If you’re selling yourself as interactive, you better have a URL to contain that work of yours—this is an absolute must for most hiring managers. My mentor once shared that a website should be a vehicle to highlight a candidate’s work but if it’s like driving with square wheels it becomes more of a hindrance and quickly frustrates. Sticking with the acronym theme, every website should live and flow by UI. It’s all about usability and how your potential “customer” maneuvers through your work with ease. Whichever format you decide to commit to, I suggest following some of these tacit rules clients and recruiters already know:
Okay, I fully understand that we all want to make enough money to have a comfortable lifestyle and do the things we enjoy, but let’s be somewhat realistic. We are recruiters, not miracle workers. I can often get you a pretty sweet salary increase, but it will most likely not be more than your new boss is making. The fact of the matter is that agencies care a lot about budget and internal equity—they cannot pay you significantly more than they pay someone in a similar position.

Seasoned recruiters typically have a rather lengthy list of war stories—tales from the recruiting battlefield of nutty candidates, even nuttier clients and interviews gone terribly wrong. The best way for you to avoid being the main character in one of the stories that we tell during Happy Hour Thursday is to LISTEN TO US. You can learn a lot from unfortunate mistakes that previous candidates have made. In order to help you on your job search journey, we’ve compiled a short list of lessons learned from recent recruiting mishaps here at TZ. If you follow these simple rules, you’ll be on your way to landing a stellar gig:
If I am your recruiter, you can believe and trust that I would like for you to get the job in question. Period. I make no money unless you get hired. Even if I have several candidates in the running, I put an equal amount of time and energy into submitting, scheduling and preparing each one to accept an offer. I listen to tales of boyfriends and girlfriends, wives, school systems, mean bosses, etc. I’m here for you. I spend hours on the phone each day, and hours emailing, scheduling, etc. I am the liaison between you and your next potential employer. Therefore, you need to tell me the truth. If you interviewing at another agency, please tell me this. I will not hang up on you. I will not criticize you. I will only ask that you keep me in the loop as I spend hours, days, weeks, checking your references, scheduling interviews and selling you to the agency, etc. Please do not get to the point where you have interviewed 3 times at another agency and are waiting on an offer before you clue me in. This is extremely unprofessional, and yes, it wastes my time and yours if you have other opportunities on the horizon. I am very understanding of you wanting the best opportunity for yourself. I will do all I can to help you and even support you if you don’t go with my client…so long as you are honest. If we are working together, then I assume you really want the job in question and are not just playing games with me. We all know how it feels to be lied to and cheated on. Please don’t break my heart; I’m only here to help. And it really does hurt my feelings. J




