Self Packaging - Your Personal Brand
Branding is defined as is the application of marketing techniques to a specific product, product line, or brand. Personal branding is the process whereby people and their careers are marketed as brands. Everything from your e-mail address, personal URL or personal slogan can be an effective tool for making yourself marketable to potential employers. Dan Schwabel, publisher of Personal Branding Magazine, has created a model displaying the 8 pieces that contribute to a self package, or personal brand.
Social media, entrepreneurship, human resources, career development, public relations, networking, and search engine optimization all make up your brand, reach and impact. To find out more read Dan’s blog here.
Technorati Tags: dan schwabel, marketing techniques, personal brand, wired and hired
Posted: December 11th, 2007 under Archived Posts, Career, Job Hunt.
Comments
Comment from Dan Schawbel
Time December 14, 2007 at 3:05 pm
Just a quick note: my prediction by 2012 is that people won’t be able to get jobs (in competitive markets) without connections. Connections are enabled through social media/networks online, which will force people to use these tools, such as blogs for recruitment.
Comment from everysandwich
Time December 15, 2007 at 3:31 am
There’s just something that feels wrong about humans as brands, the same way it felt wrong when Bush hired that woman to sell “Brand America.” I tried to satirize this phenomenon but it’s pretty close to pre-satirized.
http://tinyurl.com/3bep8g
Comment from Kris Rzepkowski
Time December 12, 2007 at 10:27 pm
Amanda,
From your experience, do you think that the reach of your personal brand via mechanisms that used to be reserved for marketing products is the job seeker’s currency of the future? Put another way, is your ability to self-promote, complete with shiny personal logo, catchy slogan attached to your name (The git ‘er dun Guy’ or whatever) and litany of Google-able personal promo ads (profiles on a hundred sites) what we’ll be teaching our kids in school in 10 years? I should probably pose this question to Dan as well since I see his name and site popping up everywhere.
Some of this self-promotion, “Personal Branding” festival could be a bit more style over substance in some cases. Or maybe, indeed the job seeker of the future can’t have function without the form. Resume writers of the past become a flood of personal branding consultants.