An apology from Michael and I, we have been doing a ton of angry posts recently, so sorry to offend everybody’s delicate sensibilities. So, here is a more insightful blog for all of your reading pleasure.

So everybody knows the big news, WPP won Dell and Da Vinci or Heresy or whatever the agency will be called is going to be formed to handle all of Dell’s needs. And, yes, I agree with a bunch of the other bloggers saying that this will be no different than a glorified in-house agency where creativity will be checked at the door (but in my blog, all clichés are welcome).

However, there is something that I have yet to see discussed. Will the other WPP agencies become the resentful siblings to this new favored son of Sorrell?

There really is no holding company brand loyalty to creatives. It is important to understand that; I hear it from them every day. That being said, this win is not a win for the other employees of WPP because most of them do not give a shit.

What’s more, there is going to be a major issue with asset and personnel reallocation. The asset issue is less sexy and less relevant for me to talk about.

As for the personnel, well, let’s see… Sorrell and Dell agreed that the new shop would be up on March 1st 2008. That is not a lot of time to get everything together and to hire a staff that big. So what has he been doing? Well, it would seem smart on his end to move the higher up people out of their current roosts and get them to into the shop. It is efficient and cheap for WPP to do that.

But what about the agencies they are ripped from? This goes beyond resentment. Here is a familiar hypothetical: you are a Sr AD who went to an agency to work with some hallowed Creative Director and this CD was pulled away to be put in Sorrells new baby. You would be pissed, right? In your mind, most likely, that would create a sense of unease. I mean, in one way or another, we all work for THE MAN. But when the man starts becoming more active in our day-to-day lives, the boat starts a-rocking.

Anyway, I don’t think this is a phenomenal move for all the other WPP people. And I would not be surprised if some of the employees were a little more open to hearing suggestions from his or her friendly neighborhood recruiter.

Just a thought.

Yours in perm-disco-love, Joyce.

PS, will somebody please rip out the larynx and break the fingers of every member of Nickleback? AHHHHHHHH. THEY SUUUUUUCCKKKKK. “look at THIS photograph, bitch.”

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