No matter how much I coach my candidates prior to an interview, so often a small slip up can destroy the whole process. There are certain ways to phrase answers to questions, certain “ways” to be honest and to ask questions. I have noticed a stumbling block in interviewing – a tough one to bypass.

“Why are you leaving your current agency?”

I don’t know what happens to advertising creatives when they hear this question. Emotion suddenly trumps logic, reasoning and coaching and they believe they are in the therapist’s chair venting to an empathetic counselor or girlfriend.

Candidates – this is a test. Do NOT use this opportunity to gripe and moan about your current or most recent employer. How they never listened. How they overworked you.

You can be honest, and still be wise. Saying, “I didn’t really share management’s vision.” Vs. “My boss doesn’t understand what I need.”

BE honest. BE wise. Read here.

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