Unfortunately, layoffs are commonplace in the advertising industry.  They can occur for any number of reasons.  The agency execs usually blame layoffs on the loss of one or more accounts, restructuring, budget cuts, etc.  Call it what you will… the fact of the matter is that it’s a crappy situation for anyone to be faced with.  So what do you do when you suddenly find yourself sans job and sans paycheck?  First, it’s probably a good idea to return those Manolos that you just bought and can now no longer afford.  Then, allow yourself 24 hours to sulk.  After you’ve finished being cranky, it’s time to take action.  Here are a couple tips…

1. Update your resume STAT.  Add your most recent job experience and be sure to remove anything completely irrelevant… like your waitressing job in college.  Remember—this is the first impression for potential employers.  Be sure to put your best foot forward.

2. Think… realistically.  Now is the time to seriously consider all of the possibilities for your next career move.  Are you willing to relocate?  If so, what cities would you consider?  What kind of agency do you want to work for?  What types of accounts do you want to work on?

3. Do your research and make lists.  After you’ve done some serious thinking, it’s time to do your homework.  Spend lots of time looking at agency websites, perusing advertising job boards (like Talent Zoo) and reading up on industry news.  Make a list of agencies that you would like to pursue.  Note if you’ve seen any job listings or if an agency has recently won a new piece of business.  This means that they’re probably going to be hiring soon.

4. Network.  Talk to your friends in advertising.  Give your old boss a ring.  Most importantly, call a TZ recruiter.  Duh.  But seriously, make it known that you’re looking.  Every connection you make will take you one step closer to landing a great job.

5. Be selective and be patient.  It’s not fun to live without a paycheck for a little while.  Obviously, you want to find a new job as quickly as possible, but the perfect opportunity probably won’t fall in your lap the day after you were laid off.  It’s going to take a couple weeks, maybe even a couple months.  Be patient, yet persistent.  Find some freelance work if you need to pay the bills.  You’ll find the right opportunity if you keep working at it.  Also, it’s good to be selective.  The last thing you want to do is accept a mediocre position that you’re not completely sold on.  You’ll probably find yourself searching for another job 6 months from now. 

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