Branding is defined as is the application of marketing techniques to a specific product, product line, or brand. Personal branding is the process whereby people and their careers are marketed as brands. Everything from your e-mail address, personal URL or personal slogan can be an effective tool for making yourself marketable to potential employers. Dan Schwabel, publisher of Personal Branding Magazine, has created a model displaying the 8 pieces that contribute to a self package, or personal brand.

Social media, entrepreneurship, human resources, career development, public relations, networking, and search engine optimization all make up your brand, reach and impact. To find…

I have heard this question so many times as a recruiter.

I have given the prospective candidate all the specs- the job title, description and the location. It could be the dream job – with only one hitch. They would have to pack up their life and take it somewhere else in order to get the salary and position they have always wanted. A work/life balance has become increasingly more important, and therefore more respected by employers in the past few years. Since 9/11, people are moving closer to their families and are not willing to move away for a job – an…

Creative media is changing. According to an Interactive Creative Director I spoke with this morning – a 30 second TV spot just won’t sell a brand anymore. The market is changing – because consumers themselves are changing it. With the new presence of DVR consumers are able to fast-forward through commercials, and according to an AAF poll, 85% do just that. Viral marketing, digital media, social networking and only part of the change in marketing – agencies are simultaneously trying to find new ways to force frequency and reach while also engaging consumers with websites that allow them to create and be…

Most of us have endured bad work experiences - in high school, college and after. Bosses that yell, promises undelivered, or the character building of a humbling job in customer service. 90% of the time our bad work experiences have nothing to do with the career or job itself, but rather with the people we work with and for.

Isabella Mori of Change Therapy says preventing an abusive or emotionally tumultuous workplace is the best policy. As an employee, there are some things you can’t plan for, but you can take action in the beginning of your job search to ensure a positive…

As a Creative Recruiter I am constantly on the hunt for talent. Clients come to us in need of new “talent” to really make their work successful, noticeable and creative. So, I start looking, and sure enough, there are plenty of creative writers, artists and designers to be found. So why is it so difficult to keep a creative team full of “talent”?

What is Talent?

Dave Ulrich, a Professor of Business at the University of Michigan defines talent using the following formula:
Competence + Commitment + Contribution = Talent

Perhaps ad industry veterans would define talent differently, but this formula makes sense. I…

When it comes to keeping and finding the best talent, money simply won’t rule the decision-making process of top creative talent. Especially in the world of advertising – where creative employees are usually much more inspired, (being creative by nature and practice) to feel rewarded and appreciated with creative incentives.

In truth, star talent is rare and difficult to find, and even harder to keep, so as a Creative Director or CEO you may never have the cash flow to keep a gem. But you don’t have to lose your best employees over a few extra bucks offered elsewhere…

The true top…

In the past, emotion was negatively considered or not considered at all when it came to describing the different aspects of management and leadership. This is not longer the case since a new agenda called Emotional Dynamism has made its mark on the self-assessment of many leaders and managers due to new discoveries in psychological research. Emotional Dynamism describes how someone in a leadership role can leverage the power of emotions. A successful leader will not only have a high IQ, but must also possess a higher level of EI – emotional intelligence.

Why?

Studies that evaluate leadership performance based on inspiration, motivation…

As a recruiter I always hear how rare talented people are in any given industry and how difficult it is to retain quality talent. For any company to successfully draw in quality employees they must reevaluate each stage of a candidate’s experience – from initial contact to hire and evaluation.

A recruiter’s challenge and responsibility is to manage the candidate experience fully, being prepared from every angle to provide support, information and most importantly to begin your search with proactive sourcing and great first impressions. To really embrace what your candidate experiences will change the way you view your talent and how you…

Jack Canfield is most famous for his “Chicken Soup for the Soul” motivational book series, and since has become a guru in the world of achieving success in all areas of life including personal, family, financial success and in business. If you look at Jack’s eight strategies for success you will see that they are very applicable to someone in need of fresh inspiration while searching for, or working towards their dream job.

Take responsibility for your own life and your own results.
In other words, don’t think of reasons and excuses why you didn’t get the offer you hoped for…

All corporations, agencies and companies know this one thing: talent matters. Talent, and talented people are rare and must be treated as such, invested in and cultivate appropriately. What is talent? According to Dave Ulrich, there are three ingredients that make up talent:

competence, (being able),
commitment (being there)
contribution (simply being).

All three components must be present in a candidate, or the “