Anyone can hand out a business card. How many times have you received a business card but couldn’t recall a single thing about the individual that gave it to you months later? Exactly. Referral cards with powerful messages make a lasting impression and can be utilize as a powerful tool. On ere.net, Dr. John Sullivan, a well-known thought leader in HR, discusses the hot topic of using referral cards in recruiting. Read on to learn why business cards are out and employee referral cards are in!

Technorati Tags: dr. john sullivan, referral cards, business cards, wired and hired

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Creative media is changing. According to an Interactive Creative Director I spoke with this morning – a 30 second TV spot just won’t sell a brand anymore. The market is changing – because consumers themselves are changing it. With the new presence of DVR consumers are able to fast-forward through commercials, and according to an AAF poll, 85% do just that. Viral marketing, digital media, social networking and only part of the change in marketing – agencies are simultaneously trying to find new ways to force frequency and reach while also engaging consumers with websites that allow them to create and be…

Everyday we pitch and sell new opportunities to potential candidates across the country but once we’ve got the candidate interested and committed to exploring a new opportunity, it is up to the agency/company to pull out the red carpet and show the potential employee just how FABULOUS they really are! Here are the top 40 questions every employer should be able to answer… How many can you answer?

Technorati Tags: candidate, agency, company, employee, employer

In the past, emotion was negatively considered or not considered at all when it came to describing the different aspects of management and leadership. This is not longer the case since a new agenda called Emotional Dynamism has made its mark on the self-assessment of many leaders and managers due to new discoveries in psychological research. Emotional Dynamism describes how someone in a leadership role can leverage the power of emotions. A successful leader will not only have a high IQ, but must also possess a higher level of EI – emotional intelligence.

Why?

Studies that evaluate leadership performance based on inspiration, motivation…

In essence, a company’s employer brand is very similar to its consumer brand. From the viewpoint of a potential new employee, what is most important is working for an employer that they trust–just as consumers will do business with companies they know and trust. Unbeknownst to many companies, there are several resources employees can use to “vent” or praise their employers, all of which new talent has access to.

It’s worthwhile to listen to the voice of your employees, just as it’s important to consider that of your customers. For more information check Hodes QTrac’s article on employee branding.

Technorati Tags: Talent Zoo,…

Video resumes are becoming more and more popular, since rapper P. Diddy has requested that candidates interested in being his personal assistance upload a video resume and profile to YouTube. YouTube has become the chosen medium for posting a video resume, and while Corporate America will probably be hesitant to pick up on this trend, it is already a viable recruiting tool for several companies including Google, Cisco and the United States Army. Check out more information on this trend at the Chad.

Technorati Tags: Talent Zoo, advertising, marketing, recruiting, video resume, P.Diddy, YouTube

Recently there has been a scarce amount of desirable modern talent in the workplace, making younger employees a rare commodity. What does this mean for established companies? Executives will have to accept the terms and behaviors of a younger generation of employees in order to draw in the cream of the crop. A younger generation of employees will demand time for MySpace, IM and online shopping at work, along with flexible hours.

Will this create a permanent change in office culture everywhere? For Employers and Recruiters has a lot to say about this.

Technorati Tags: Talent Zoo, advertising, marketing, young employees, MySpace,…